MOQ (Minimum Order Quantity) is one of the first hurdles every buyer faces when sourcing from China. This guide explains what MOQ means, why Chinese suppliers enforce it, and how you can negotiate better terms. We cover common MOQ structures, factors that influence minimums, and proven tactics to reduce order requirements without damaging supplier relationships. Whether you’re a startup or an established brand, understanding MOQ dynamics will help you optimize cash flow and inventory management when working with Chinese manufacturers.